Milkin' It

The idea behind this line is that you can custom order flavored milk from your local grocery store. When you pick it up, it will look like you are buying your own pet cow, whom you can name, to produce your own personal flavored milk. When you milk the cow, a.k.a. take a bottle from the carrier, you can write your name on the cap. You milked the cow, so you own that milk. The 9.5 oz bottle is the perfect size for kids to bring with them to school, and the perfect way for parents to convince them to drink healthy. They come in four packs, one for every member of the family. The flavor varieties are endless. So, buy your own personal cow to quench your own unique croaving. Milk has never tasted this good.

Winter 2013
Portfolio Deign
Package Design

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Featured on: Packaging of the World, Upakovano, Through Creative, Trend Hunter, Favourite Design and Gurl World.

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Brief Process

Throughout the design process for this milk line, I explored various possibilities. Some of the first renditions were too childish, and others too sophisticated and reminiscent of wine labels. The process was long, but each and every design provided me with some insight  that helped me get to the outcome I eventually reached.